Web Survey Bibliography
Title Marrying passive and custom data for effective mobile targeting
Author King, K.; Stevens, N.
Source Quirk's Marketing Research Review February 2016, pp. 38-41
Year 2016
Access date 06.09.2016
Abstract
The authors look at the factors affecting mobile data-gathering and why it’s so hard to get a clear picture of consumers’ mobile behavior.
Access/Direct link Quirk's Marketing Research Review Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article